SEO and SEM, how do they work?

2021-08-19T13:53:43+00:00August 19th, 2021|Digital Marketing, Website Performance|

SEO and SEM both rely on keywords to drive traffic to your website. They use different marketing techniques, but they both focus on search traffic and the impact on your marketing activities. When consumers search for something online, they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).