Creative Twist & Psychology of Marketing
Creative Twist is a firm believer that Psychology goes hand in hand with marketing, brand behaviour and customer interactions. Using psychology alongside your marketing it is possible to further influence customer perception, memorability, brand impact and the way customers interact with your brand.
A degree in Psychology—doesn’t go out of date with the latest marketing platform. Marketing which is founded on psychological insights can take your standard off the shelf designs and marketing collateral (however magnificent) and raise it to the next level, no matter what platform you are marketing your business on.
What Design & Marketing enhanced by Psychology means for you
Take time to consider how well your customer journey fits with your consumer mind set. What does your brand say about your business? The Psychology of Marketing can help you delve deeper into understanding how your marketing will encourage behaviours in people. It enables a greater understanding of how your brand colour, fonts shapes and imagery will influence your potential customers. Marketing grounded by psychology reminds us that while every person is unique they generally make decisions based on similar criteria – together we can evolve and grow client engagement after looking at what motivates them.
Using this psychological understanding, years of marketing and design experience and your brand/business knowledge is a winning combination — top it off with some flexible working and a twist of creativity and there is a recipe for success.
Psychology may or may not be a primary interest for you, it doesn’t need to be. Simply be smug in the knowledge that your marketing has an intelligent twist.
Give your marketing a Creative Twist, it’s time to push your business in the right direction.