Digital marketing is online promotion of products and services, it differs from traditional printed marketing in that it involves the use of multiple channels and methods which will enable a company to analyse the effectiveness of each marketing campaign to determine the most reliable ROI.
Digital Marketing is a broad term which can incorporate a whole range of different online marketing strategies. Often the complexity can baffle, confuse and muddle businesses. Digital marketing in simple terms includes tactics like SEO (Search Engine Optimisation), PPC (Pay Per Click) or running advertising on social media. The goal here is capture conversions and learn lessons about your customers interactions with your brand.
When customers see your advert, the idea is to make it as appealing as possible so that they click through to your site. The role of digital marketing is to encourage customers to go beyond the search results page and onto your website. Once the digital marketing adverts successfully get customers to your website, it’s important to make sure that the website is attractive, optimized, and easy to navigate, if you need help with your website, get in touch.
Content marketing is generating content, anything from writing a blog post to photography, videos, and even Spotify playlists. The idea is to engage with your customers using content they might be interested. So, why would you want to focus on engaging potential customers, rather than direct sales?
The idea is that content marketing will stimulate consumer interest in your brand. People become more aware of your brand, which reinforce the importance of your products/services in the market place and builds a positive impression. This is key to customer acquisition and retention. When you produce engaging content it gets people excited about your product or service and drives visitors to your website without necessarily having to pay for it. This is called organic traffic.
Content can often builds trusting and lasting relationships with your customers. For example, the blog on your website could be used to answer common customer questions, and you will become a trusted expert. When customers look to you for advice they will trust what you are saying, thus they are more inclined to also trust your product or service and ultimately result in repeat business.