Digital marketing is online promotion of products and services, it differs from traditional printed marketing in that it involves the use of multiple channels and methods which will enable a company to analyse the effectiveness of each marketing campaign to determine the most reliable return on investment (ROI).
Digital Marketing works most efficiently as a whole range of different online marketing strategies. Often the complexity can baffle, confuse and muddle businesses. Digital marketing in simple terms includes tactics like SEO (Search Engine Optimisation), campaign management, email marketing, ongoing content generation and social media marketing.
The ultimate goal for you as a business is to capture conversions, engage more with customers, learn lessons about interactions with your brand and reach out to potential new customers. The role of digital marketing is to encourage customers to go beyond the search results page and onto your website. Once the digital marketing tactic successfully gets customers to your website, it’s important to make sure that the website is attractive, and easy to navigate—if you need help with your website, get in touch.