Digital marketing is online promotion of products and services, it differs from traditional printed marketing in that it involves the use of multiple channels and methods which will enable a company to analyse the effectiveness of each marketing campaign to determine the most reliable return on investment (ROI).
Digital Marketing can works most efficiently as a whole range of different online marketing strategies. Often the complexity can baffle, confuse and muddle businesses. Digital marketing in simple terms includes tactics like SEO (Search Engine Optimisation), campaign management, email marketing, ongoing content generation and social media marketing.
The ultimate goal for you as a business is to capture conversions, engage more with customers, learn lessons about interactions with your brand and reach out to potential new customers. The role of digital marketing is to encourage customers to go beyond the search results page and onto your website. Once the digital marketing tactic successfully gets customers to your website, it’s important to make sure that the website is attractive, and easy to navigate (if you need help with your website, get in touch.
DIGITAL MARKETING SERVICES
If you need assistance with any aspect of your Digital Marketing, Creative Twist can help. We can offer you short or long term digital marketing support for your business. Once we have discussed your marketing requirements with you, we can build a tailored marketing package to suit your company needs. Together we can take the steps you need to improve your digital presence and take your digital marketing to the next level.
If you have a great looking website, but it’s not getting any visitors you will need to invest in high quality SEO to get your website ranking on search engines, especially if your business is in a competitive market.
Creative Twist can offer you a fixed price website SEO package to help your website get back on track. To achieve success we work closely with you to help you continually improve your rankings and achieve realistic results on well known search engines. The goal is to ultimately increase the visibility of your website and the people using it.
SOCIAL MEDIA MANAGEMENT
Creative Twist can set up and run your social media pages, we can also advise you if necessary on the best platforms to use for your business. By outsourcing your social media, you can feel confident that you are engaging with your customers and free up your time to do what you do best.
Our social media packages include branded headers, graphics and photography, along with posting of industry relevant posts.
Creative Twist can provide you with full support building and managing cross platform marketing campaigns. We have bags of experience creating engaging campaign material and are bursting with ideas to give your campaigns a twist of something creative and a dash of something to help them stand out.
If you provide us with your business goal/target/date we can work closely with you to devise the best strategy. We can support you with design, key messaging, copy writing, email creation, social media graphics, photography, video creation, printed material and strategy advice.
If would like to know more about how you can capture leads from your website to use in future campaigns, or need to sensibly tidy up your tired database we can help with that too.
You should try to engage with your customers using content that they might be interested. So, why would you want to focus on engaging potential customers, rather than direct sales?
The idea is that content marketing will stimulate consumer interest in your brand. People become more aware of your brand, which reinforce the importance of your products/services in the market place and builds a positive impression. This is key to customer acquisition and retention. When you produce engaging content it gets people excited about your product or service and drives visitors to your website without necessarily having to pay for it. This is called organic traffic.
Content often builds trusting and lasting relationships with your customers. For example, the blog on your website could be used to answer common customer questions, and you will become a trusted expert. When customers look to you for advice they will trust what you are saying, thus they are more inclined to also trust your product or service and ultimately result in repeat business. If you need content creation for your business, don’t hesitate to get in touch.
Do you need help with your Digital Marketing in Montrose, Angus, Aberdeen, Dundee or Tayside?
Creative Twist can work with you to to improve your digital marketing. We can help with social media management, produce fresh, engaging content and help you manage your email marketing with fully integrated campaign delivery. If you need support with SEO, which helps you appear on search engine results pages (SERPS), we can do that too. It’s time to grow your business, improve your digital marketing and engage with your clients and expand your reach.
DIGITAL MARKETING ARTICLES
“We worked with Annabel on this project who yet again, delivered a great website and ahead of schedule. User journey, search-ability as well as the aesthetics of the website are all taken into consideration with Creative Twist. The complex functionality of this website was never an issue, but rather embraced by Annabel who thrives on overcoming challenges. There was a very tight deadline on this project and we worked collaboratively to ensure that this was met. It is great to have such happy clients!”
DIGITAL MARKETING FAQs
We understand that taking the steps to improve your digital marketing can seem like a huge project, where do you begin and where do you end? Below are some of the questions we are asked most frequently, hopefully the information here will help you to focus and help you to understand the basics of digital marketing. If you can’t find the answer to your question below, please get in touch.
Absolutely. Though companies in many business categories continue to rely on word of mouth marketing and more traditional marketing methods, this can be a big mistake. Avoiding digital marketing prevents your business from getting access to the media that the majority of consumers turn to first and at all hours of the day.
Marketing platforms such as email, social media, search and other elements of your digital marketing mix are used to deliver useful content. Though a range of rich media can be used, a blog is by far the most commonly used tactic for distributing marketing content.
Search engines will learn to index your site as often as you publish content. However, you must also understand that neither your customers or any search engine will value poor content. The best solution for you is to create great content as often as you can, and consider your costs and benefits for doing so.
Search engine optimisation (SEO) is the process of actively helping to get content listed by a search engine. The practice increases the quantity and quality of your traffic, when if it done properly.
Local SEO is the process of optimising your website to generate traffic from location-based searches. It helps businesses promote products and services to customers who are in the local area.
Keywords are the phrases searchers will use on search engines to find relevant web pages, images, videos, or information. SEO professionals consider keywords and the topics related to these when optimising your website content for search.
Search engine companies such as Google generally will not answer this question. SEO and marketing experts generally agree rankings are based on relevance and authority. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic (whilst being mobile responsive, user-friendly and adhering to web standards and much more…).
Content marketing is the creation and distribution of factual or amusing information which is used to generate brand awareness, drive traffic to your website, leads and sales.
A content marketing strategy is simply a comprehensive plan for building your audience. Content marketing strategy generally will include establishing key objectives, audience personas, a value proposition, a buyer journey map, and campaigns with plans for creating, promoting and analysing how the content marketing is performing.
You should create content that consumers will find relevant and useful. Blog posts, articles, ebooks, lookbooks, infographics, microsites, videos, online courses, case studies, newsletters, graphics and interactive content.