What content should we create?

2020-05-07T08:46:05+00:00May 7th, 2020||

You should create content that consumers will find relevant and useful. Blog posts, articles, ebooks, lookbooks, infographics, microsites, videos, online courses, case studies, newsletters, graphics and interactive content.

What’s involved in creating a content marketing strategy?

2020-05-07T08:45:46+00:00May 7th, 2020||

A content marketing strategy is simply a comprehensive plan for building your audience. Content marketing strategy generally will include establishing key objectives, audience personas, a value proposition, a buyer journey map, and campaigns with plans for creating, promoting and analysing how the content marketing is performing.

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