You should create content that consumers will find relevant and useful. Blog posts, articles, ebooks, lookbooks, infographics, microsites, videos, online courses, case studies, newsletters, graphics and interactive content.
A content marketing strategy is simply a comprehensive plan for building your audience. Content marketing strategy generally will include establishing key objectives, audience personas, a value proposition, a buyer journey map, and campaigns with plans for creating, promoting and analysing how the content marketing is performing.
Content marketing is the creation and distribution of factual or amusing information which is used to generate brand awareness, drive traffic to your website, leads and sales.