No. Although, you don’t want to give rise to a social media free-for-all. Whether you are a small business or a large corporation consider expanding your 'social team' to empower employees to contribute to the conversation and amplify your brand’s voice. This will dilute the social media work load and often [...]

In order to determine which Social Media Channels to use, you should first consider the top social channels. Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Research where your audience spends their time, this may depend on the age, behaviour and interests of your target market. Use this research to influence what type [...]

Social Media is important because it is likely that your audience is active on one or more of the major social networks, billions of people spend time daily on these platforms. If you understand the power of social media marketing and regularly post on the relevant platforms it can boost brand [...]