News, advice and tips on creating successful, simple to use websites. Creative Twist aims to empower businesses with great marketing platforms that produce results.
SEO and SEM, how do they work?
SEO and SEM both rely on keywords to drive traffic to your website. They use different marketing techniques, but they both focus on search traffic and the impact on your marketing activities. When consumers search for something online, they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).