Do I need a Website?

Whether you’re a new or established business owner the short answer is—you definitely need a website. A professionally designed and well built website which will catch leads, increase your sales, and make your brand stand out. If you are already on the “owning your own business rollercoaster” it’s time to understand how to ‘twist’ more out of your online presence, reach more customers and enjoy the excitement of being on track to succeed!

Need a Website?

There are many reasons why you need a website, but lets start with the most compelling:

Consumer behaviour changes frequently to adapt to modern technology, 97 percent of consumers will now go online to find a local business. If you want them to choose your company, (and we bet you do) it is essential to have an online presence—a professionally made website is the best solution.

In 2020, you need a website, regardless of when you started your business

It’s better late than never when it comes to getting yourself a new website, and there’s no better time to start putting your website together. Below are six more essential reasons why every business, no matter the size should have a professional looking website that functions well. Investment in the future, innovation and talent is the key for any business growth, regardless of the size of your company. Digital is the new normal, and just like the Industrial Revolution, embracing your digital growth with transform everything from your consumer behaviour to your ability to network with other businesses. It’s time to jump on board the digital marketing train, with a well built website and digital marketing strategy.

If you are already thinking about building a website and want to get started with a lead-driving, search ready, responsive website, you can contact us here.

Reasons you need a website for your business:

Consumers are more likely to choose a company with a website.

Your website is an essential marketing tool, we live in a digital age and all routes of communication should be centred around your website. Did you know that adults living in the UK typically spend on average 25.1 hours online per week? That 95% of all 18-24 year olds are now online and on average spend approximately 3 hours 55 mins a day online?

Given these percentages, we can comfortably say that modern day consumers will expect companies to have an online presence, including a website—it will surprise them if the company doesn’t have a website and they will consider them to be less professional.

People will be searching for your business or services online

There are many reasons companies invest in a website with excellent search engine optimisation (SEO). Here is the most significant reason: 93 percent of online experiences will begin with a search engine, if your website is indexed locally by google your consumers will find you more easily. Believe it or not, Google receives over 63,000 searches per second on any given day, and at this very moment, we bet there is someone in your area online and searching for a service you offer. Who will be getting their business? If you aren’t online, it’s unlikely to be you.

Consumers are influenced by your companies digital content

The majority of companies that don’t have a website say it’s because their industry isn’t online, or that they don’t need one.  If that’s you, here’s why you are wrong. It is thought that 70% of all customers fully define their needs on their own before engaging with a sales representative. On average a consumer will make above 10 online searches before interacting or transacting on a website. If your digital content is carefully optimised and readily available it can play a vital role in this consumer research process.

Consumers make credibility judgements based on your website

It is true, not having a website makes consumers trust you less. However, it is much more than simply is there a website or not? People will often admit to making judgments on a company’s credibility based purely on website design. Consumers are more likely to do business with a company they trust, and a website is the first place they will go to check for credentials, reviews, and awards.

If your website doesn’t back up your digital marketing strategy, you are likely to miss out on potential new customers.

Compete with significant competitors

Did you know that having a website can help you compete against tough already established competition? If your website is professionally built by an experienced website developer, and it’s carefully optimised for specific search terms there is no reason why you can’t begin to compete with larger established businesses. Be ambitious, reach for the stars.

Social Media is an ever changing beast

If you think you don’t need a website because you’re on Facebook, you’re wrong. You need a website even if you have a Facebook page. Here’s why.

It’s getting harder for businesses to connect with users on social media platforms. You will achieve far higher reach and results if you have a tangible website to reinforce your social media offering. If you have a website you have complete control of your content and it’s organised logically. A website will cross-sell and up-sell and allow your consumer to browse your complete range of offerings.

Use your social media platform to help you grow your business, use it to drive traffic to your website where you can encourage trust and value. Give your business as many opportunities as you can to talk to your consumers.

“Opportunities don’t happen. You create them.”

 Chris Grosser


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