Web Design costs can vary dramatically, whether you are after a basic one page website or a bespoke complex build it can be difficult to know whether you are getting good value for money. It is not always the price we need to know, but the value of what we are paying for. When thinking about the cost of a website it can be a good idea to weigh up how valuable it will be to your business.
How valuable is a website to your business?
Due to the varying costs of building a website, there is no straightforward answer to the exact cost of your website project. Our view is that is more important for you first to understand how valuable a website could be to your business. First, focus on what you require from your website, think about the following…
How will your website function for you?
This typically varies from business to business. Some businesses benefit from enabling their customers to buy online products or services online, others will require a small professional brochure style website which will be used to showcase information and services which can be transacted offline.
What will a website mean for your business?
A well built website will allow you to reach more potential customers, it will provide potential customers with a platform secure contact you on, it will help you to look professional and provide you with a starting point to grow your business further.
Can a website streamline the processes in your business?
Yes, websites can streamline processes in your business which will save you time and money if they function correctly. The most obvious way to make money from your website is to build an e-commerce website, so you can sell directly to customers online, but there are many other ways having a website will help streamline your business.
Websites are a great platform to provide customers with information, ensure you package up the information in an easy to use and understand format and your customers will understand exactly what your company is offering – this will help you cut down your time closing the sale. Websites can be used by staff as a sales tool, these type of websites are often known as brochure websites, they are great for showcasing your services and products – without transacting online. Your website can be a platform which you use to build trust with your customers, provide them with a bank of case studies, testimonials and images which will help reinforce your sales pitch and strengthen your brand values. Websites can also be used for training, internally and externally, if you are a growing business use your website to get new staff up to speed with your business is offering—cut down your time training your new or temporary employees. Create a multifunctional website and you’ll reap the rewards.
How can I measure the value of my website?
Websites can be integrated with sophisticated marketing tools and analytics software which will help you monitor your digital success. The ability to measure your success accurately enables you to set realistic goals/targets and continually improve and tailor your online offering. A website will only add value if your customers can find you easily online, so make sure whoever creates your website can explain how to help your business be found on search engines.