Not preparing or facilitating Business Growth
No proof of your credibility
To convert leads into sales you need to build trust. Always try to include reviews, case studies and testimonial information—people want to know that you know what you’re doing and that you can be trusted handle their needs. Always include certification logos, press releases, and other authentic credibility proof to build trust.
Not tracking website conversions or using analytics
There are several ways to track conversions, if you’re not doing this, you’re wasting a lot of hard work. You should track traffic on the website, traffic sources, new vs. returning visitors, session duration, bounce rate, and cost per conversion, and then adjust your digital marketing strategy accordingly.
Not communicating enough through your website
You want people to work with you, right? Your website is your best salesperson. Communicate with each visitor in a way that the visitor learns what your business does and why they should work with you and not your competitors. Be confident and bold, and make sure that your visitors have a way to get in touch with you!
Using the wrong management platform
This could be a whole separate article, as it’s such an important point, but I’ll keep it simple. Some website building platforms are non-transferable, some are known for having terrible search engine optimisation (SEO), some are inflexible for designing and some will have slow load speeds. Please have your eyes open when making your choice about who to build your website, where to host it and what will happen if you decide to move it in the future. Unfortunately, this is a VERY common problem, if you need help with this, just ask.