How to use SMART Goals in business
S – Specific
When setting yourself a goal, it’s important to be specific about what you want to accomplish. If we’re not specific, would we have the motivation to reach our goal? Your goal should include answers to the popular ‘5 W’ questions:
- Who – Carefully consider who needs to be involved (this is especially important when you’re working in a group).
- What – Decide what are you trying to accomplish from a business perspective (don’t be afraid to get detailed).
- When – Think about your business, when do you want to see results?
- Where – If there’s a location or relevant event, include it here.
- Which – Are there obstacles or requirements? Make sure your goal is realistic.
- Why – What is the reason for the goal?
M – Measurable
Measure your success! When you measure your progress, it helps you to focus, drives you on, and helps you to succeed. Some goals are longer than others, if you are focused on long-term projects then you could try and set some milestones by considering specific tasks to accomplish along the way.
A – Achievable
How important is the goal to you? Often we set ourselves goals without understanding how to get there. The goal is meant to inspire motivation, not discourage you, carefully consider how you make it attainable. Will you need to develop new skills or adapt your behaviour? Do you have the tools/skills needed? If you don’t currently have those tools/skills, explore how easy it will be to get them.
R – Relevant
Focus on what makes sense with the broader business goals. How does your goal align with the goals of the company? For example, if the goal is to launch a new product, it should be something that’s in alignment with the overall business objectives.
T – Timely
Anyone can set a goal, but chances are you’re not going to succeed if it lacks realistic timing. When you think about a goal deadline, ask yourself if it is possible and what can be accomplished within that time period. Setting time constraints on your goal creates a sense of urgency, it will encourage focus and dedication. Identifying a target date for deliverables is imperative.
We can help you reach your SMART goals. We understand how to use and identify the correct marketing mix and apply our digital marketing techniques to help you achieve your goals. If you feel like you’re in a hamster wheel and can’t seem to move forward with your business, we can help you.